Author(s) :

Emmanuel Chao.

Volume/Issue :

Abstract :

Inter-firm relational adaptation is often an alternative channel and a most critical element when it comes to sustaining business relations. This paper intends to examine how institutions influence the relational adaptation of firms using the perspective of emerging markets. The study used manufacturing firms in Poland and Tanzania, focusing on the buying side of the relationship. The samples of 201 and 240 respondents were used for Poland and Tanzania respectively. Findings indicated that that buyer asset, supplier asset specificity and volume uncertainty had a positive effect on relational adaptation in both structured and less structured emerging markets. Further, the buyer-perceive risk and technology uncertainty had differences in effects between the less structured compared to structured emerging markets. In structured emerging markets, both buyer’s perceived risk and technology uncertainty had a strong impact on relational adaptability, but no significant effect for less structured emerging economies. Keywords: Inter-firm relational adaptation; asset specificity; volume uncertainty, technological uncertainty, emerging markets

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