Author(s) :

Emmanuel Chao, Agness Mweya.

Volume/Issue :

Abstract :

Globally tourism plays an essential role in economic development but majority part of the tourism traffic especially in developing economies comes from international travellers with very little contribution from domestic tourists. Sustaining tourism sector increasingly is demanding for more attention to local tourists especially after a hard experience from COVID pandemic. This study used a crossectional survey of local residents from Tanzania to assess the factors that drives domestic tourism so as to provide key insights on how to sustain the sector. Findings indicate that the demographic indicators such as age, was found to have a positive influence on domestic tourism. Economic indicators such as income, entrance fee and tourism associated costs have found to influence the potential for domestic tourism. Both awareness and experience were also found to have a positive influence on domestic tourism

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