| 1 |
Author(s):
Emmanuel Chao , Jaraj S. Kikula.
Page No : 1-21
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INCLUSIVE DOMESTIC TOURISM: WHAT DRIVES DOMESTIC TOURISM VISIT AMONG YOUTHS FROM GENERATION Y AND Z
Abstract
Domestic tourism is of a key relevance when it comes to sustainability of the tourism sector. In spite of this relevance, the growing population preferences and choices can influence the way which domestic tourism performs. This study aims at investigating what drive youth visit to domestic tourism destination with a focus on generation Y and Z. This study used a cross-sectional research design in collecting the relevant data. Purposive sampling technique was used to obtain the required sample size from the study population.
Data were gathered using a semi- structured questionnaire which consisted of both open and closed ended questions. A total sample of 119 respondents was selected from the study population of local residents in Tanzania and all of them were recollected back. The study used both qualitative and quantitative data analysis techniques.
Findings indicated that age, sex, destination exposure, disposable income has a positive influence on youth visit to a domestic tourist destination, while destination costs had a negative influence. The study is limited in terms of the coverage of data used. Data were collected from one country, which limits the generalizability to other countries and contexts
| 2 |
Author(s):
Jaraj S. Kikula .
Page No : 22-37
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Milk Value Chain, Gender Equity and Poverty Alleviation in Tanzania
Abstract
Literature reveals that there is no consensus about how value chain interventions contribute to gender equity and poverty alleviation among different gender groups. This study was conducted to assess the prospect for enhancing gender equity and alleviating poverty under formal and informal market arrangements within the milk value chain in Tanzania. The study also examined changes in gender roles and relations in the chain. A cross-sectional research was designed and conducted in Tanga City and Iringa Municipality. Proportionate and systematic sampling techniques were used to identify respondents to participate in the study. Descriptive statistics were computed using SPSS and ethnographic content analysis was used to analyze qualitative data. The study found that men and women are important actors in the milk value chain but the extent of their participation differ significantly. The participation of men and women in the milk value chain has increased both their earnings and workload. There are gender specific constraints that hinder the performance of men and women in the milk value chain such as limitation on mobility, access to and control of resources, and decision making over income accrued from dairying. Some traditional social norms and practices also hinder women's participation in some activities within the value chain like engaging in more rewarding milk markets. The study recommends that market development programmes should understand location specific gender contexts to avoid generic intervention that may exacerbate the existing gender inequity.
| 3 |
Author(s):
Evaristo Mtilega, Paul Maganga Nsimbila.
Page No : 37-52
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Governance of Force Account Procurement Approach in Execution of Works Projects in Tanzania; The Case of Selected Local Government Authorities in Dodoma Region
Abstract
This paper is about the governance of force account procurement approach in the execution of works projects in selected Local Government Authorities (LGAs) in Tanzania. The study determined adherence to public procurement principles, and the effects of other guidelines and assessed the capability of local fundi (semi-skilled labours) in execution of work projects through force account approach. Transaction Cost and Principal-Agency theories guided the study. A survey design was used with a sample of 172 respondents. Multiple regression analysis and content analysis were used to analyse data. Results of the first objective revealed that equity & fairness and open & effective competition have a positive and significant relationship with the execution of work projects. On guideline issues, findings revealed that initiation & advertisement, preparation of tender documents & approvals and organs responsible for procurement in all stages have a positive and significant relationship with the execution of works projects. On local fundis, researchers observed that relevant knowledge of local fundis and experience have a positive and significant relationship with execution of work projects. It is recommended that organizations should use the standard fundamental principles of procurement with care, use PPRA guideline and use local fundis with limitations in executing works projects through force account approach.
| 4 |
Author(s):
Theresia Thomas , Jaraj S. Kikula.
Page No : 58-69
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Challenges Facing Branding Development in Tanzania; A Case of Selected Software Companies in Dar es salaam Region
Abstract
The aim of the study is to examine the challenges facing branding development in Tanzania, A case of selected software companies in Dar es Salaam Region. The study population involved software operations Managers and Managing directors from the selected software companies and individuals who deal with software development in Dar es salaam Region. The study used convenience sampling technique to generate the sample size of 40 respondents who participated in this study. The research design used was a case study design and data collection techniques used were interview and questionnaires. In this study both qualitative and quantitative data analysis were used to analyze data. Where by thematic analysis technique was used to analyze qualitative data, and descriptive statistical technique was utilized for quantitative data using table in form of frequency and percentage. The findings of the study show that Software companies and Individuals who deal with software development had an ability to create brand Identity which is unique, clear, true and distinct from others. In addition, the study revealed that there is contribution of stakeholders’ collaboration in branding development of software product and the available resources are not effective for branding development of Software product. The study recommends that Software companies and Individuals dealing with software development should maintain and improve the ability of creating clear, unique, true and distinct brand identity for their product and collaboration with stakeholders.